Antena 3 and La Sexta prepare to merge
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Although two years ago Antena 3 and The Sixth announced their intention to merge, it was not until this week when the events are precipitated, so that the fusion could be imminent. Although still unconfirmed by both parties, is one of the topics discussed in all digital media and social networks. And is that the merger was consummated, would be a real revolution in the media landscape of our country. The birth of this new media giant would become a serious rival to MediasetThat since the merger of Telecinco and Cuatro was located above the other competitors. In fact, this new group would have a 42% share in the television advertising market in Spain.
Moreover, the sum of the channels currently comprise Antena 3 and La Sexta, provide a very important asset for the new group, in providing the most complete and varied television viewers and be, therefore, a part very important to the hearing.
Although there is talk of a merger, it would be more than one acquisition La Sexta by Antena 3. However, the Sixth would have secured this agreement to maintain its editorial, programs and style. From an economic point of view, perceived 100 million euros, Part of which would go to cover your debt, and around the 15% capital of the new group, while 5% would be conditional on achieving a series of objectives ..
The resulting group president of this absorption would be Jose Manuel LaraWith Silvio Gonzalez as CEO and two vice-chairs, one that would fall in Mauritius Carlotti and another in a manager of La Sexta. Both parties would be seeking the agreement is signed before the end of the year. Antena 3 announced the merger once accepted by the CNMV.
Thus, among this new group Mediaset and would control no less than 84% of the television offer, leaving little margin for the remaining chains.
